Ads Advisor gains proactive safety, monitoring, and instant certifications

Google is rolling out three new agentic safety features inside Ads Advisor, the AI agent embedded in Google Ads, according to a post by Priya Baliga, Senior Engineering Director, Ad Platforms. The first feature, proactive troubleshooting, introduces Real-Time Policy Reviews that provide in-workflow guidance as advertisers create and edit campaigns. Beyond that, Ads Advisor will proactively scan accounts and websites when issues arise, identify the root cause, offer a clear resolution path, and confirm the fix is in place before an appeal is submitted — targeting even the most complex policy violations.

The second feature is 24/7 security monitoring, which addresses the historically manual and time-consuming process of auditing user access in Google Ads accounts.

The second feature is 24/7 security monitoring, which addresses the historically manual and time-consuming process of auditing user access in Google Ads accounts. Ads Advisor will continuously monitor accounts and surface personalized recommendations such as reviewing flagged domains and removing dormant users. A new security insights dashboard will show advertisers how adopting those suggestions improves their protection level, and users can query their current status by prompting "show me my security level." Google is also bringing passkeys to Google Ads as an additional layer of account protection, eliminating the need for passwords and codes.

The third feature targets the certifications process, which has historically required weeks of manual paperwork. Ads Advisor, built with Gemini capabilities, will proactively determine whether a business needs a certificate based on its industry and country, then either grant it automatically or request additional details if needed — compressing the timeline to instant approvals.

Key facts

1. 01Three new agentic safety features are being added to Ads Advisor in Google Ads.
2. 02Real-Time Policy Reviews provide in-workflow guidance during campaign creation and editing.
3. 03Proactive troubleshooting scans accounts and websites to identify violations and confirm fixes before appeals.
4. 0424/7 security monitoring surfaces personalized recommendations like reviewing flagged domains and dormant users.
5. 05A new security insights dashboard lets advertisers query their security level via the prompt "show me my security level."
6. 06Passkeys are coming to Google Ads to replace passwords and codes for account protection.